From market thesis to launched product.
Five practices that can be engaged separately or run end to end. Each one produces artifacts your board, your engineers, and your customers can all use.
Market & Opportunity Analysis
We do the heavy lifting on market structure, then map the specific investment, cost, and time required to win. Good analysis should speak to where a market is going, not where it has been — so our work centers on trends, growth rates, pricing dynamics, and defensible projections.
The output rolls up into an execution-oriented business case, suitable for presentation directly to senior management and the board.
What you get
- Market sizing and segmentation with stated methodology
- Competitive and regulatory structure map
- Pricing and willingness-to-pay analysis
- Commercialization trade-off options with financial modeling
- Board-ready business case
Strategy & Digital Transformation
An execution-focused plan built around market innovation and asset realignment. We produce an achievable roadmap with strategic milestones tied directly to tactics, measurable investment, and the resources actually available to you.
Where the focus is digital transformation, the plan specifies the platform and capabilities required — whether the challenge is new team skills, migrating to a new technology stack, or risk analysis for market entry.
What you get
- Three-horizon strategic roadmap with milestones
- Target platform and capability architecture
- Investment plan tied to measurable outcomes
- Communication frameworks for board, management, and delivery teams
- Quarterly progress and ROI review cadence
Product Design & Innovation
Our core practice, spanning product management consulting through full fractional product leadership. We work across daily governance — feature prioritization, support systems design — and long-horizon questions such as back-end architecture and front-end design consistency.
The approach pairs commercial value with genuine innovation, and is built to leave your team stronger than we found it.
What you get
- Fractional CPO or Head of Product coverage
- Product architecture and prioritized roadmap
- Discovery, governance, and delivery operating rhythm
- Performance indicators spanning product, operations, and go-to-market
- Team enablement and handover documentation
Go-to-Market & Growth
A plan and target set tailored to maximize the impact of your resources across both short- and long-term revenue. We build it on the factors that decide success in complex ecosystems: customer need, competitive landscape, buying cycle, and market dynamics — addressed through segmentation that sharpens cohort targeting and product-market fit.
We also cover the baseline marketing build: positioning, messaging, packaging, pricing, launch planning, press strategy, and sales enablement.
What you get
- Positioning, messaging, and packaging architecture
- Pricing strategy and commercial model
- Segmentation and cohort targeting plan
- Launch plan, press strategy, and sales enablement assets
- Growth measurement framework and investment optimization
Corporate & IP Advisory
Advisory across management, operations, and finance — including portfolio turnaround and restructuring, M&A technology diligence, board and investor advisory, and fundraising support. We have led complex deals through sourcing, execution, closing, and integration across technology sectors in the US, Europe, and Asia.
We also specialize in intellectual property strategy and execution: patent design and drafting, claims identification, filing and prosecution — structured to minimize engineering time and maximize return.
What you get
- M&A technology and product diligence
- Deal sourcing, negotiation, and integration support
- IP strategy, patent drafting, and prosecution management
- Board and investor materials
- Time-critical competitive and customer response
Common questions
Short answers to what clients ask before a first call.
What does Kraus Advisors do?
Kraus Advisors is a boutique advisory firm for finance innovation. We help banks, fintechs, and platform businesses design, build, and launch the products that move money and goods, across payments, embedded finance, digital assets, trade finance, and the AI systems now layered on top of them.
Who do you work with?
Banks, fintechs, and platform businesses, from growth-stage startups scaling a first product to enterprise institutions entering new markets, pivoting a portfolio, or committing to a new innovation direction.
How do engagements work?
There are three ways to start: a Diagnostic Sprint (3–5 weeks) that ends in a decision; Fractional Leadership (6–18 months), where we take the product or innovation seat; or an Advisory Retainer for board preparation, deal support, IP strategy, and time-critical competitive or customer response. Every engagement is scoped to a decision or a deliverable.
Where are you based?
We have offices in Hallandale Beach, Florida, and Berlin, Germany. We work in English, French, and German, and have delivered products on three continents.
Do you do your own research?
Yes. We run ongoing research on payments, retail banking, trade finance, and applied AI to stay ahead of the market. Selected studies are published on the Insights page.
How do we start?
Tell us the decision you are trying to make, through the contact form or by email to daniel@krausadvisors.com. Initial consultations are complimentary.
Start with a complimentary consultation.
Bring us the decision you're stuck on. We'll tell you what we'd do, and whether you need us to do it.
Book a consultation